What if Kennedy were not killed that fateful day? What would the 1964 campaign have looked like? Would changes have been made to the ticket? How would Kennedy, in his second term, have approached Vietnam, civil rights, the Cold War? With Hoover as an enemy, would his indiscreet private life finally [...]

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vit[...]